This mobile news van, which uses up-to-date, state of the art technology, will travel around the community and cover important sports events, among other stories.
Randy Parker, Managing Editor, says, "With this technology showcase on wheels, we'll show [our readers] the latest tools and techniques we use to help [readers] get the news [they] need about York County."
I'm delighted on two levels:
1. The editors "get" that the newspaper medium is changing rapidly and that they must change with it. And so they are. Over the past few years, the YDR website has evolved into a wonderful news site. And, yet, they are still catering to an older generation who still like the smell of news print--the best of both worlds. Eventually, I suspect that YDR will eventually evolve into an all-web publication, but, for now, YDR recognizes its current demographic.I have seen far too many instances of companies that announce a new technology, product, or service, only to later say, "Ruh, Roh, we forgot the domain name" and then end up having to buy the domain for way too much money from someone who registered the name seconds after the announcement.
2. A savvy Webster registered NewsVroom.com (redirects--unmasked--to the YDR main site) on August 20, 2012, BEFORE making the big announcement. I don't know if this was a hand reg, backorder, or an aftermarket buy, but it hardly matters. I can't imagine that a name that has experienced four drops in six years would be that expensive (but in this biz, one never knows--that is, unless the domain hits the DNJournal sales page or NameBio).
I absolutely love the term NewsVroom: it's brandable AND descriptive of what the service actually is and does. Perhaps the next step would be to apply for a trademark on NewsVroom on USPTO.
Hats off to the York Daily Record!