Back in June 2008, I discussed some implications resulting from ICANN's approval of Boutique TLDs.
My response was mostly positive.
However, I now have some reservations. I still believe that offering companies an opportunity to set up a Trademark TLD is a good thing and can only help large companies shift their websites to dedicated registrars and their .companyname, thus helping to protect trademarks and stifle phishing/scamming "look-alike" sites.
However, here is my caveat:
Like many [people in the domaining business], I fear that allowing business people/businesses to apply for generic terms is positively scary. Imagine if someone controlled .bank--that could possibly cripple the banking industry worldwide, especially if the owner is a terrible caretaker and/or allows spammers and scammers to sign up for domains and email addresses.I posted the above comment on Domain Name Wire's article Why .eBay and .IBM Make No Sense. This article is well worth reading, especially the thoughtful thread that follows--discourse at its best. Agree or disagree, the people making their arguments are doing so in a respectful and intelligent manner.
I would hope that ICANN would reconsider allowing any one corporation or person to “own” a generic TLD, just because they come up with the money and a good story.
To ICANN: some moderation would be in order in approving new TLDs, perhaps NOT approving generic TLDs at all.