Thursday, January 22, 2009

Discussion: Will .Tel Succeed?

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Yesterday, I reviewed telnic's new TLD .Tel, now in Sunrise.

Today, I want to discuss .Tel's possibility for succeeding.

This TLD's success (as an app) will depend on these factors:

1. Advertising the concept to the masses and convincing them that this cell phone app is desirable and will get them where they need to be fast. Success depends on getting the word out and convincing the masses that this is a must-have service/product (I was around for the Pet Rock mania, so I know it can be done).

2. After landrush, dropping the prices so that the average person can buy.

3. Retaining the ease of dashboard, but...

4. As cell phone technology changes, be willing to add some more features, such as an image-uploading capability (personal or company logo) and simple text-based .tel email, keeping well within its simple template.

5. Avoiding schemes like auctioning off .Tel premiums (which telnic seems to be avoiding so far).

6. Staying away from tiered pricing of premiums direct from telnic and their registrars, but don't try to stop or control the aftermarket. Resellers often offer the best publicity for the TLD; consumers may not buy on the secondary market, but they may hear about .tel from resellers and buy from the registrars. Most non-business consumers will seek to register their personal or favorite user names and won't care about purchasing premium domains.

7. Not allowing spamming or fraud.
This TLD has a chance make a global impact on the mobile devices market. It won't be a blockbuster like dot-com, but could offer consistency and reliability for mobile device users who are often on the run and in a hurry.
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2 comments:

  1. Very good information on your blog. I look forward to reading more from you. Best wishes.

    ReplyDelete

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